The annual 315 will come again. This year's 315, salted fish is determined to purify the market. The flow is also extremely unstable. Many sellers' previous illegal operations are picked up and settled later in the autumn. Stores with more negative data are directly restricted.
More and more sellers have been involved in this rectification. After several days of communication and exchange, we have sorted out and summarized the key rectification directions of the platform and shared them with you free of charge.
First, no source of goods
The first thing to bear is that there is no source of goods. Especially for the sellers who send goods through Duoduo, the customer receives a message or carries Duoduo words on the face sheet. Once the buyer complains about you, your link will be immediately removed from the shelf. If you want to develop for a long time, you must find a seller who can supply you for a long time.
Second, crack down on batch registration and reincarnation accounts
Many sellers will pop up this violation prompt to indicate the registration environment and use environment risk when registering a new number. This is caused by frequent or large number of registrations under your device, network or base station. It should be noted that frequent logout will be judged after registration and reincarnation account will also trigger the same violation.
Third, exaggerated description
Rectify the exaggerated description. Many sellers tend to expand the description in order to sell goods faster. Many sellers' previous transactions have been uncovered and issued violations, which is the platform's warning of such behavior. We must regulate our own behavior in the future.
Fourth, vigorously regulate the selling price
At present, not only OEM products are targeted, but also refurbished products are included in the price. For example, mobile phones, monitors, assembled computers and those suspected of refurbishment will make major violations. The industry complaint rate is too high. The platform would rather kill 100 by mistake than let one go.
Fifth, crack down on low price diversion
In order to attract customers, sellers in many industries consult about the fake logo, which seriously affects the competition order. After the platform finds out, it will directly issue the violation of risk goods. If it is necessary to bid a low price, it can add an actual specification in line with the bid price,
For example, if you want to mark a brand new sofa with a price of 1000, you can mark a 50% new sofa with 500 in the copy, so as to avoid such violations.
Sixth, crack down on homogeneous commodities
In recent years, when you search for any product, you will find that there are almost no products with the same graphics and text. This is because the platform is renovating products with similar graphics and text. If customers search for any product, they will see the same graphics and text, and the buyer will lose the desire to go shopping in a flash. The platform will not allow this to happen.
The longer the user stays on the platform, the greater the value of the platform's commercial network will be. In the near future, we must look for pictures and texts by ourselves to avoid too high similarity with peers. After 315, the rising period of e-commerce traffic will come. At the same time, the platform is also taking advantage of 315 to rectify these chaos.
If you have any of the above violations, you must stop immediately. Don't lose your watermelon because of the temporary traffic.
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